By 3 News online staff
Tobacco companies will suffer a huge setback when Australia bans all brand marketing and promotional logos on tobacco packaging.
Australia's highest court has given the go ahead to Prime Minister Julia Gillard to use plain packaging for cigarettes.
“It’s about removing the branding and getting rid of the association those brands have got with people,” Action on Smoking and Health director Ben Youdan told Firstline this morning.
Mr Youdan says his organisation are committed to making smoking less attractive to young people, but also stopping parents from smoking.
“The disturbing reality is there’s still 2000 kids in New Zealand every year who take their first puff under the age of 10, so kids are still experimenting with cigarettes,” he says.
“The biggest risk factor for kids starting smoking is their parents smoking.”
3 News