They've hired one of the greatest ever All Blacks, a man from the only All Black team to win the Rugby World Cup, to ask us to give up our favourite things for this year’s World Cup campaign - so what is Telecom doing?
We’ve seen one ‘Abstain for the All Blacks’ ad – and bear in mind it’s only one in a series, but it’s certainly got people talking.
Telecom's Head of Marketing Kieren Cooney spoke to Campbell Live about the controversial campaign.
Watch the video for the full interview