Adidas bosses front over All Blacks jersey

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Wed, 10 Aug 2011 7:00p.m.

The row over the price of the All Blacks RWC replica jersey continues (Photosport)

The row over the price of the All Blacks RWC replica jersey continues (Photosport)

John Campbell talks to adidas New Zealand’s country manager David Huggett and adidas Australia’s managing director Greg Kerr about the price of its replica jersey.

The big guns entered the debate today. The Prime Minister told the company this his advice is, ‘once you’re in a hole, stop digging’.

Now, a boycott of the jersey has begun on Facebook.

Watch the interview

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Comments

15 Aug 2011 04:10p.m.

Stephen wrote:

You Have to hand it to Adadis they created the world's fastest re-branding exersise from adadis to adi-duh, in about 3 days........ go the media S

13 Aug 2011 10:58p.m.

Simon wrote:

Many New Zealand products exported to the US are exported with the right that they can't be parallel imported by other companies to the US. The Wharehouse is big on parallel importing into New Zealand and it hurt the local music industry heavily. Sure you get a cheaper CD's but the local music companies make no money from those CD's and thus they spend less on local music. Its the same with that Jersey, Dan Cater wouldn’t even be playing in New Zealand if it wasn’t for Adidas paying Millions to sponsor NZ rugby, enabling them to pay Carter a million dollar contract.

13 Aug 2011 04:18p.m.

joe wrote:

so how is this any different to what we pay for apple computers or even paperbacks here?

13 Aug 2011 01:10p.m.

Roger wrote:

Great interview John, in situations like these you are the best person for the job in New Zealand.

What an arrogant no-hoper Greg Kerr is.

"Whether it's 1 or 20 the consumer's not going to understand it."


"Without giving you a lesson in economics..."

He doesn't understand that it's precisely this attitude of treating the consumer as an idiot that got them into all this trouble.

Meanwhile, every 3rd word the other clown said was either "passionate" or "innovative."

JC danced circles around these jokers. Brilliant stuff.

11 Aug 2011 10:20p.m.

Mathis wrote:

wish the petrol barons would take a page out Adidas book and front up over petrol prices :D

11 Aug 2011 07:57p.m.

Walter wrote:

If adidas cared they would support the local community and get the All Black shirts manufactured in NZ. People would then pay without regret. Its about time companies started acting with responsibility within the communities they do trade. A shame they can't make the jerseys from quality natural fabric. Perhaps people could purchase quality clothes instead from a Nz designer like World. Quality fashion made and designed in NZ. At least the visitors flying Air New Zealand will enjoy customer service from people dressed appropriately and fashionably -thanks Ralph!

11 Aug 2011 07:09p.m.

Martin wrote:

Family of four $880 Family of Five $1100 Nope!

11 Aug 2011 07:03p.m.

Jason wrote:

Adidas are trying to pull the wool over everyone's eyes and by their behaviour last night obviously have a very low opinion of how intelligent NZ consumers are. This is purely brand mis-management, and it's become personal for a lot of New Zealanders because the brand is the Allblacks not Adidas. No one buys that jersey because it's Adidas it's purchased because its an Allblack jersey. A sort after commodity created by having a strong brand can drive a premium price, however Adidas through their ignorance destroyed the value of the brand by offering the same product into another market place at almost half the cost. A market place which is easily accessible to NZer’s destroying the local perception of value. Now they are arrogant enough to try and deceive us by claiming it’s the retailers, it’s our location, it’s the service, it’s the market size, it’s our taxes, what it actually is crap. The product all comes at the same manufacturing cost, taxes do vary but products in the US are not exempt from state and federal taxes. Products ex the US still have to carry postage costs. Do internet shops have a lower cost advantage over traditional retailers? absolutely, but enough to make a 50% difference, give me a break Adidas.

11 Aug 2011 01:38p.m.

David wrote:

"its simple economics" says Greg, the US is a massive market and he suggested that worldrugbyshop.com was selling below wholesale cost. That does not make sense to me given their retail pricing vs. the other online shops who are their competitors. Reality is we are in a global market and kiwis AND their retailers need to understand that. Yes there is no GST on imports but there is freight. The issue is about margin ... and the numbers of people in the chain (adidas global, adidas NZ, NZFU, retailer, govt(tax). Cut most of them out and your get, well, an online price of US$80!

11 Aug 2011 11:28a.m.

Hamish wrote:

$1 an hour. Awesome one Adidas. The issue isn't that the jersey is $220, it's that it's half the price overseas