Adobe hits back at Apple - with love
Fri, 14 May 2010 7:12a.m.
Adobe is firing back at Apple with love.
Adobe is countering Apple CEO Steve Jobs' recent jab at Adobe's Flash technology for web video and games. Jobs had described Flash as buggy and unfit for Apple's iPhone and iPad gadgets.
Adobe is running advertisements in major newspapers saying "We Love Apple" - with a bright red heart in place of love.
The ad begins, "We love creativity," "We love innovation," "We love apps."
"What we don't love," it continues, "is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web."
Adobe co-founders Chuck Geschke and John Warnock, highly regarded in Silicon Valley, also posted a statement criticising Apple.
"When markets are open, anyone with a great idea has a chance to drive innovation and find new customers," they wrote, adding that Apple's "opposite approach" could undermine a future in which mobile devices outnumber traditional computers on the internet.
In a statement, Apple said that it, too, believed in openness. The company said that is why it favours the emerging HTML5 programming standard rather than Adobe's proprietary Flash product for web video.
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14/05/2010 8:24:24 a.m.
More on the "Adobe loves Apple" claim from Market Watch with comments from the Wall Street Journal's Walt Mossberg.
14/05/2010 7:57:07 a.m.
Good to see you guys are on to it. Looks like Adobe is getting desperate. For a company that claims that it "loves" innovation, Adobe still hasn't figured out a way to add touch APIs to Flash or to develop the code enough to make it fast and efficient to enable it to run on the iPhone. Also Adobe has chosen to bypass any statement from its current CEO, Shantanu Narayen, in favour of a statement from its two founders who were the original visionaries of creative software which doesn't speak very highly of its current management.
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