Air New Zealand has released a new video, entitled Just another day in Middle-earth #airnzhobbit.
The video features Dean O'Gorman, who plays Fili in the Hobbit trilogy, and the voice of co-star Sylvester McCoy. It also features flight attendants, pilots, aircraft engineers, an aircraft marshal, baggage handlers and airport staff as themselves, most with a Middle-earth twist, and more than 120 extras.
Tourism New Zealand figures from last year's marketing activity around The Hobbit: An Unexpected Journey show 82 percent of international survey respondents stated the campaign increased their interest in New Zealand.
It is not the first time Air New Zealand has released a Middle-earth inspired video - last year the company used An Unexpected Briefing as its in-flight safety video.
The Hobbit: The Desolation of Smaug, the second in Sir Peter Jackson's trilogy, is set to have its world premiere in Los Angeles on December 2.
Watch Air New Zealand's Just another day in Middle-earth video.