On Saturday, 44-year-old Inna Ruddy was struck by a falling rock as she walked along the coastline on Auckland's North Shore.
She was killed instantly.
From North Head to Long Bay it is a beautiful stretch of coastline. Some of it golden, sandy beaches, other parts accessible only at low tide, beneath the jagged cliffs above.
On fine days hundreds, if not thousands, of people walk along it, run along it, swim, sunbathe and play on it.
But there is no doubt that in some places the cliffs are coming away rock by rock.
Watch the video.