Are phonebooks still relevant?

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Are phonebooks still relevant?

3News NZ

Every year hard copies of the Yellow Pages arrive at your house.

These days the name Yellow Pages is an all encompassing name for both the white pages and yellow pages phone books.

In Auckland it is 2216 pages of adverts and phone numbers, but with the growth of the internet are they of any use any more?

Or do they sit from one year to the next with no-one in the house even opening a page?

Campbell Live went to find out if hard copy home deliveries of the Yellow Pages make any sense any more, and what Yellow themselves have to say about it.

Watch the video for the full story

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Comments

28/04/2012 12:28:02 a.m.

Bluey wrote:

I like the yellow pages - I know that my comment is late but that's because not everyone has computers in their home and hence why we still have yellow pages... Will be stink enough when they stop printing the newspaper!!!

4/04/2012 7:17:40 p.m.

Fran Barnaby wrote:

When I was young we never went on holidays unless we stayed with relations. We didn't have a car so we travelled by train. Today we expect to be able to go anywhere and do anything at the drop of a hat. It's all relevant. Maybe staying with relatives will come back into fashion and at least save the cost of hotels and eating out.

4/04/2012 2:36:04 p.m.

Wayne wrote:

Its all good and well saying look places up on the internet, but what happens when a computer cant get on the net ?? Not everyone has more than one computer or other mobile devices. I run a computer repair business, and every single one of my new customers over the last six months, when asked have said they looked up my service in the Yellow pages.

4/04/2012 8:39:39 a.m.

Paddy wrote:

Re Yellow pages - PLEASE PLEASE PLEASE - stop assuming that every one in the country has computers and uses the internet. That is an assumption of the younger employed person.... Many older folk do not have computer access; also not everyone on pensions can afford monthly internet charges. Neither do all computers work in emergencies like earthquakes when people might lose electricity. But the current sized font is ridiculous. How about printing a reduced number with a readable font that are available for people over 65 years?