Auckland launches domestic tourism campaign
Mon, 03 Sep 2012 6:16p.m.
By Tom McRae
Looking for an exotic holiday with a difference not too far from home?
Auckland Tourism today launched a bold campaign to lure Kiwis to join the ‘Jafas’.
Jason Hill, Auckland Tourism, Events and Economic Development (ATEED) acting general manager destination, has the unenviable task of trying to convince the rest of the country that Auckland is a great place for a holiday, and that Aucklanders aren't so bad..
“Of course there's the usual Jafa comments and the typical stuff you hear about Auckland, so we're tyring to address that on the campaign,” says Mr Hill.
“To be honest it came out pretty strongly, and hence why we're taking a light-hearted look at ourselves.”
Mr Hill says it's the first Auckland tourism campaign that has been focused domestically for more than a decade.
“Our traditional markets out of the US, UK and Europe are in decline at the moment, so we see the domestic market as being an opportunity for local industry to target a market that hasn't been done for over 10 years here.”
Auckland receives 10 million domestic visits a year, but it's hoped that will almost double to take in $2 billion annually.
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10/09/2012 7:21:59 p.m.
how can i relate tourist company
6/09/2012 7:45:24 p.m.
How can you bash Auckland? thats right you have never been there,thats right you spent the weekend there wih grandma,the bush the beach,city of sails,thats right they drink coffee,how dear they!!!ps.i luv Auckland
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