By Jesse Peach
BP executives have faced the public with new promises of a "smaller and wiser" company, in the wake of its massive oil spill disaster.
Its CEO Tony Hayward stepped down after the company revealed a $23 billion loss. He will be replaced by American Bob Dudley, who promises a fresh start.
But cleaning up BP's public image may be as difficult as cleaning up the oil slick itself.
It was goodbye to Hayward today, who declined to answer questions on camera today. It was another awkward moment for a company whose big problem in the last few months has been communication.
Just as it seemed he was going to go silently, off camera Hayward told journalists it's a sad day for him, and that as the public face of the disaster, the company can't move on with him as its leader.
As well as recording one of the biggest losses in corporate history, the oil giant will also have to write off between $34 and $40 billion to pay for the oil spill.
BP already has plans to sell off one tenth of its assets. The company still faces legal action from states such as Louisiana and Mississippi, as well as individuals, fishermen and shareholders, as well as families of those who are dead.
Even the chairman concedes the cost could get bigger.
As the latest pictures reveal, it's not just a financial crisis for BP. It's capped the leak, but oil has already washed up on more 1200km of coastline.
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