New research supports the claim by ACT that its low party vote came after opinion polls wrote them off.
The research carried out by a politics graduate at Otago University says that people often take the 'popular vote' and go with the party that's already seen as a success.
Michelle Nicol carried out the research and says the 'bandwagon effect' would have had a negative impact on ACT:
"You can imagine that a lot of people would have been discouraged from voting for the party because of the negative perception of them in the media."
ACT polled just over 1 percent. Don Brash had talked about getting them to 15 percent when he took over.
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