November 1, and it is 28 days until the world premiere of the first Hobbit movie.
Whether or not you're a Tolkien fan, the hype around the movie is gearing up.
Air New Zealand’s had its own Hobbit premiere of sorts today. Right across its national and international fleet passengers got the first look at the airline's new safety video.
It's a safety video with a difference, made by the wizards at Weta in Wellington. Warner Brothers in Hollywood have also been involved.
Whena Owen was on the redeye flight to Wellington to see what all the fuss is about.
Watch the video to see her report.