If you've watched TV One lately, or TVNZ 7, you may have seen Bill English pop up - full to the brim with optimism for the economy.
I suspect we all hope his optimism proves right.
But it's unusual to see a politician front a commercial, except at election time. It's even more unusual to see a politician front a commercial for a TV programme.
In fact, TVNZ's editorial independence from political influence is written into law.
Labour have cried foul - but that's what opposition parties always do.
Campbell Live investigates.