In a first for Auckland City Police investigations, an inner-city billboard is being set up appealing for information about taxi driver Hiren Mohini's killer.
The billboard, to be erected in Fort St late tonight or tomorrow, features a large still of the man they are seeking as well as the bloodied bag and cap found near the scene of the murder.
Detective senior sergeant Hywel Jones says the billboard is part of a wide range of methods being employed to appeal to the public.
"The billboard space was vacant and its location ties in nicely with the fact we're appealing to Asian communities in the inner city to help us solve this mystery," he says.
Mr Jones says Mr Mohini’s murder investigation will also feature on TV series Police 10/7 tomorrow night.
He says police are still seeking a major breakthrough in the case.
"We're hopeful that all these appeals and the intensive work my staff are doing on inquiries and following up on information already received from the likes of the ESR, we'll get that key piece of information that will lead us to an arrest, shortly," he says.
In another break from traditional publicity methods, Police will distribute DVDs to inner city retail stores and supermarkets, which make appeals to viewers for information and are to be broadcast on the shops’ in-house advertising screens.
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