Burger King stamps authority on Nelson takeaway

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Wed, 05 May 2010 4:43p.m.

A side-by-side comparison of the two burgers. BK's is on the right

A side-by-side comparison of the two burgers. BK's is on the right

Little businesses here in New Zealand have learned that despite being comparatively miniscule and a world away from the big international corporations, those massive companies will use their might if their name is used.

It's happened here with the likes of Hilton, Harrods, Disney and the Oscars, and now Burger King is in a right royal tizz over its signature burger, the Whopper. 

A wee takeaway joint in Nelson has been making their own Whopper for 12 years.

It's gone unchallenged, until this week. Now Burger King is threatening legal action if the Nelson takeaway doesn't rename its burger.

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Comments

14 May 2010 12:12p.m.

VVUR wrote:

Burger King had the name first so they should get it and call the sea breeze whopper the sucker

10 May 2010 11:11a.m.

The cat wrote:

That photo does not look like a BK Whopper at all! Theres no lettace or any kind of salad, I think they took the photo of the Seabreeze burger VZ A cheeseburger?!

07 May 2010 07:56a.m.

V wrote:

The King was a sick joke.

06 May 2010 05:11p.m.

chris wrote:

Seabreeze are the ones that make the proper whopper burger and that is what i would call it The "Proper Whoppa" (or whopper) burger!

06 May 2010 04:02p.m.

Jane wrote:

Burger King need to take lessons on a proper whopper burger should look like as there one sure looks puny.
Perhaps time to exercise our protests with our purse strings when these big guys pick on the hard working folk like Jack & Melva who make an honest whopper burger.

06 May 2010 03:41p.m.

MrMan wrote:

This is a joke ... You can not copy right a word. burger king has no stand at all. If they where using there Trademark then sure they can take legal action. But all they are doing is calling there hamburger a whopper witch does not infringe on BK's Trademark. I say keep calling it a whopper and forget BK! and get a layer that understands copyright and Trade mark laws

06 May 2010 01:12p.m.

Maryann wrote:

They should rename it "the monster burger". Good luck to them.

06 May 2010 12:49p.m.

Tiffany wrote:

Why don't you call it the "Proper Whopper"! as at least yours resembles a decent burger! Shame on you burger king for trying to squash the little guy... does this mean you'll also be having a crack at anyone using "burger" in their product names... and have you asked the Crown if you can use the term "king" in your latest advertising campaign!
Tiffany

06 May 2010 11:52a.m.

Linc wrote:

They should rename the burger (The colonel's Mcwoppa burger) That will get them all going. Or maybe not at all - by the look of the photo's any Kiwi with a brain would pick the bigger burger as the (non burger king Whoppa stoppa)Shame on you Burger King Your whoppa's just arn't whoppa's anymore. & further more they don't deserve to be called whoppa's simpley because their not.

06 May 2010 01:13a.m.

Tina wrote:

Burger King has miserably SMALL food forever. NEVER buy from them. It's crap.