Robert Kennedy Jnr's father was Bobby Kennedy, his uncles John F Kennedy and Ted Kennedy.
It is the most famous surname in American politics.
Kennedy uses that - he's a hard-hitting environmental lawyer named a "hero for the planet" by Time magazine.
He is here to help former Prime Minister Mike Moore raise funds for Global Partnerships Through Schools.
Kennedy's point is simple - when the exhaust pipe on your car is rigorously tested, why can major industries pollute the environment with no economic cost?
He insists it is time for America, and the world, to make big polluters pay.
Campbell Live spoke to him about global warming and the Copenhagen conference.