Campbell Live’s Lunchbox Day
Fri, 21 Sep 2012 5:05p.m.
This coming Friday (September 28th), Campbell Live is devoting its entire program to fundraising for a KidsCan initiative aimed at providing lunch to those children in the country’s decile 1 to 4 primary schools currently going hungry during the school day.
We wish we didn’t have to.
VIDEO: Lunchbox differences in decile 1 and decile 10 schools
But research conducted for the Children’s Commissioner and an extensive study by the University of Otago, have both identified an issue Campbell Live believes we must all confront:
270,000 of our children live in households where incomes fall below recognised poverty thresholds. Many of these children experience significant material deprivation, and many remain poor for long periods of time.
The aim is to help these children as quickly and as practically as we possibly can. And an easy way to do that, is to make sure they have something to eat.
Study after study has revealed the strikingly obvious: that hungry children, and children eating poorly, don’t achieve as successfully at school as children eating healthily and well.
We could endlessly debate the many possible causes of this situation, but that won’t make any difference to these children when they need our help most, which is right now.
And whoever is to blame, it isn’t the children themselves.
So, it’s time to do more than simply pointing the finger, absolving ourselves of responsibility, then looking away. We can make a difference that will immediately help these children.
Throughout the week beginning Monday the 24th of September, Campbell Live will look at the issue of child poverty and examine its impact.
And then, on Friday, we will host a very special program in which we’ll raise as much money as we possibly can.
Campbell Live would love you, your school, or your business to be involved in our national Lunchbox Day.
KidsCan says it can provide food for 15,000 hungry schoolchildren for $1.8m per year.
We would love your support.
Come up with your own fundraising ideas.
Email us and tell us what you are doing, at what time next week (it doesn't have to be Friday). We will endeavour to get a camera along, or at least mention you on our show.
If you'd rather just raise some money and stay out of the limelight, the bank account details are as follows:
KidsCan Charitable Trust: ASB BANK 12 3026 0348180 03
When you donate directly to the KidsCan bank account, please use your Surname or Organisation Name as the reference. Unless you wish to remain anonymous, please email firstname.lastname@example.org with your name, address, donation amount and date deposited.
You are also able to text Lunch to 8595 for an automatic $3 donation to "shout a child lunch".
Thank you so much in advance for offering to help with what we believe is a very good cause.
The Team at Campbell Live
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2/11/2012 7:29:02 p.m.
Lindsay Curnow wrote:
Campbell Live - Coke & Osama
You were too shallow on this serious matter.
I would like to have known other names "unacceptable" to Coke.
I see they wouldn't divulge but you could have tried some more " obvious" ones.
Do they allow Adolf, Atilla, Judas, & what about Jesus, a common name in Spanish speaking countries.
15/10/2012 10:21:35 p.m.
Making my own lunch is a lifelong planned discipline like cleaning my teeth or washing my hands. Students at my decile 5 secondary school have money to buy lunch but not the self discipline or skills to organise or purchase healthy food. Community opportunities such as on a marae model and show youngsters how collectively we can afford to plan to eat well.
1/10/2012 10:57:14 p.m.
Elizabeth Tane wrote:
Thankyou, The Team at Campbell Live, its great to see action at last, finally someone who cares. I totally support Lunchbox day. Admire you all.
28/09/2012 8:28:37 p.m.
Damian Cooper wrote:
Well done Z filling stations on raising $18m towards the NZ superannuation fund - amazing. However, how about diverting 10% of this each year to KidsCan to feed NZ kids. That way it really focuses on the long term issue of breaking the welfare / poverty issue and with more self sufficient Kiwis there would be less pressure after retiring. I, and I suspect thousands, would only fill up at Z if this were the case.
28/09/2012 7:44:30 p.m.
In Regards to Daves statement id just like to say thank goodness that all men are not as vile and pig headed as you!!! Maybe you need some lessons from John Campbell!
28/09/2012 7:34:19 p.m.
I love what you are doing but where is the accountability for the parents that gamble, drink and waste there money....will we just keep on holding donation drives instead of bringing SLACK parenting to account....????
28/09/2012 7:31:53 p.m.
all kids at school should be feed free breakfast and lunches im a single dad with a 7 year old daughter she always comes home with a full lunch box we watched cambell live we were sad to see kiwi kids with no food the goverment needs to put money into this problem we have in to nz whats our famous add kiwi kids our weetbix kids
28/09/2012 7:31:36 p.m.
Georgie Skeaff wrote:
Congratulations John and all your supporters, just transferred a small sum to KidsCan..... bank transfer. You have put a lot of work into this. Georgie
28/09/2012 7:30:57 p.m.
28/09/2012 7:26:48 p.m.
alex safieh wrote:
I wish every day Lunchbox to fed Kids,, tear in my eye
to see all support & donationfrom NZ ,
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