Peter Jack is best known as the 'whip man' and makes stock whips to order in South Canterbury.
For the past 26 years Mr Jack has been trying to revive the age-old craft of real whip making, which has all but died out.
The whip was standard issue amongst the toughest stockman working the New Zealand high country for many years and in Australia up until the 1950s, craftsman had to undergo a five-year apprenticeship to learn how to make a whip.
While the popularity of the whip may have decreased over the years, Mr Jack has still managed to turn the old-fashioned craft into a successful business. His whips are in huge demand overseas, particularly with the rich and famous.
"I deal a lot with collectors globally," he explains. "There is one guy in Germany who has got over 300 different whips from all over the world and he's got a few of mine. I have collectors all over the world that want something specifically made in a specific way. Sometimes I can weave silver wire into it, other times they might want their named braided into it."
Whips have been use for hundreds of years and if Mr Jack gets his way, they won't disappear into the history books any time soon.