Celebrity endorsements crackdown

Fri, 03 Jun 2011 12:14p.m.

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Celebrities who make false statements while endorsing finance companies could now face jail or fines up to $1 million.

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05 Jun 2011 11:51a.m.

Fred wrote:

Celebrities are using their 'celebrity status' to gain huge payment for doing very little. That payment is often the hard-saved dollars of the average citizen. The celebrity is giving morekudos to the company to suck in more dollars. This ruling is long overdue and welcome.

04 Jun 2011 02:38p.m.

julia milley wrote:

Dont forget the celebrities are being PAID for endorsing these products.
They may not neccessarily believe in the product or in fact use it themselves.
Integrity has very little to do with what some of these people are promoting.
Cold hard cash.

03 Jun 2011 05:53p.m.

Kim wrote:

Just so that i understand this right? ... sooo its ok for a finance company to lie in ad's as long as its not a well known person doing the lieing? Is that correct? Please someone explain, as this seems to be crazy logic