It's a company that has copped its fair share of flack on Campbell Live from disgruntled passengers, but tonight the flip side – Jetstar's charity arm, the Flying Start programme.
Each year, four New Zealand charities benefit to the tune of $30,000 each in cash and air travel.
On the judging panel to decide who gets what is former Warriors captain and honorary Kiwi, Steve Price. As a father of three, Price couldn't look past a small charity set up by mums, for mums.
On Saturday, Bellyful, a charity that provides meals for new mums, launched in Christchurch.
"Something as simple as getting a meal can make a huge difference, so it really appealed to me," Price says.
It is a volunteer organisation from top-to-toe. No one gets paid, and each family receives three or four frozen meals. It's a large undertaking, and receiving the award will make a big difference to Bellyful.
Watch the video to see the full story.