Liquor trade law enforcement officers have been told to show zero tolerance for bad behaviour when the Alcohol Reform Bill's new rules are in place.
Justice Minister Judith Collins delivered her "get tough" message to licensing inspectors at their annual conference in Wellington on Thursday.
Ms Collins is in charge of the bill, which will create new offences and impose strict new rules on bars, supermarkets and liquor stores.
She introduced a late amendment so inspectors can go into premises without having to identify themselves.
"I expect you to show a zero tolerance policy towards bad behaviour," Ms Collins told the conference.
"We must send a clear message from the start that we mean business and new laws will be strictly enforced."
Ms Collins says the Government is making it "perfectly clear" to the alcohol industry that it expects high standards of responsibility, and that licences and manager's certificates will be cancelled for repeated breaches.
"The bill introduces a persistent non-compliance regime which puts licensees and managers on notice - I'm sure you will agree that those who repeatedly fail to meet their obligations in relation to selling alcohol have no place in the industry," she said.
Ms Collins is threatening to restrict the sale of ready-to-drink beverages (RTDs) if the industry doesn't come up with an effective voluntary code.
"The bill allows the Government to restrict the sale of RTDs at any time in the future - this can be done in a matter of weeks," she said.
The bill will continue to be debated in Parliament next week and is likely to be enacted within a fortnight.
NZN