By Patrick Gower
The Government is headed for an expensive legal stoush with big tobacco companies set to challenge its plans for plain packaging of cigarettes.
Both cigarette companies and tobacco-producing countries are queuing up to take action, with the taxpayer facing legal bills running into the millions to fight each action.
Tobacco companies say the proposed plain packaging breaches global free trade rules, but Associate Health Minister Tariana Turia says they are only interested in money.
“Clearly their interest is around profit. They don’t care about people’s lives,” says Ms Turia.
Plain packaging will mean there is more room for graphic health warnings on cigarette packages. The warnings currently take up 30 percent of the front of each pack, but that is set to increase to 75 percent.
Government advice shows this will lead to a “reasonably high risk” of a World Trade Organisation (WTO) case against New Zealand, at a cost of $3 million to $6 million per proceeding.
Australia plans to introduce plain packaging in September, and already faces WTO action from tobacco-producing companies Dominican Republic, Honduras and Ukraine, as well as from tobacco giant Philip Morris.
New Zealand could face similar action, but Ms Turia says to bring it on.
“We’re in New Zealand, and the New Zealand Government maintains its own sovereignty,” she says.
Plain packaging is now in its final stages of public consultation, with Prime Minister John Key supporting the proposals, and will become a reality next year.
Legal action is also set to become a reality, with Philip Morris firing a warning today that the plan was “causing international concern” and is “violating numerous international laws and trade treaties”.
3 News