By 3 News online staff
Electronics mogul Dick Smith is furious after an advertisement he filmed for Australia Day was deemed too rude for Australian TV.
The advertisement features Mr Smith himself promoting Dick Smith branded foods such as Ozemite and Ozenuts, and decrying Australian products made overseas.
It then has an elderly woman saying “there’s only one Dick I’ll be eating on Australia Day,” and a man says “I love Dick”.
The advertisement was given a PG rating which means it cannot be shown on TV during 6pm news shows, Fairfax reports.
Mr Smith is now planning to take legal action over the rating.