It was visual, bizarre and downright raunchy on the shores of Lake Wakatipu this afternoon for Winter Festival in Queenstown.
Even though the temperature hovered around freezing, plenty were happy to shed their clothes for races like the Undy 500.
If they weren't on the lake, they were in it, with the promise of cash driving a group into the 10degC waters, and the crowds were lapping it up.
Watch the video for extended footage of the events.