Tue, 29 Sep 2009 10:01a.m.
Emma Watson attended all the design meetings for her fashion range.
The 'Harry Potter' actress has teamed up with People Tree for a new ethical clothing range and was keen to have as much input into the collection as possible.
Antony Waller at People Tree said: "Emma attended every single design meeting over the five-month process. She doesn't want to be known as a designer but wanted to give her input and ideas wherever she could."
Emma, 19, was keen to launch a fashion range aimed at 16 to 24-year-olds but wanted to do something that was environmentally friendly.
Anthony added to GraziaDaily.com: "Emma has a big interest in fashion but she's also passionate about the environment and humanitarian causes. She approached us directly about creating a line to combine these two ideas. Obviously she is the target buyer age herself so she can relate to them and knows what they want to wear."
Speaking of her new designs, Emma said: "I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with.
"I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren't many options out there."
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