Fatal accidents involving Ferraris and Asia’s elite have sparked public outcry, serving as a reminder that even the most glamorous brands have to tread carefully.
Their cars are built to run fast and furious, but the Italian legend may want to shift down a few gears – at least in Asia.
A string of high-profile crashes from Singapore to Thailand and car crazy China, are threatening to make the black horse logo a symbol of Asia’s rising inequality.
In Bangkok, the 27-year-old heir to the Red Bull fortune was recently arrestedin a Ferrari hit-and-run that killed a police officer.
And just ahead of China’s leadership transition, a senior ally of president Hu Jin Chao was demoted amid reports his son was involved in a deadly Ferrari crash.
Worried about public anger, government censors deleted all microblog posts mentioning the accident – even blocking searches of the word ‘Ferrari’.
The carmaker declined a request to comment on the incident – but they don’t appear to be slowing the company down - even in this gloomy economy, net profit is up 10 percent this year.
Watch the video for Lisa Yuriko Thomas’ full report
3 News