Trouble on the road ahead for Ferrari?
Thu, 27 Sep 2012 12:52p.m.
Fatal accidents involving Ferraris and Asia’s elite have sparked public outcry, serving as a reminder that even the most glamorous brands have to tread carefully.
Their cars are built to run fast and furious, but the Italian legend may want to shift down a few gears – at least in Asia.
A string of high-profile crashes from Singapore to Thailand and car crazy China, are threatening to make the black horse logo a symbol of Asia’s rising inequality.
In Bangkok, the 27-year-old heir to the Red Bull fortune was recently arrestedin a Ferrari hit-and-run that killed a police officer.
And just ahead of China’s leadership transition, a senior ally of president Hu Jin Chao was demoted amid reports his son was involved in a deadly Ferrari crash.
Worried about public anger, government censors deleted all microblog posts mentioning the accident – even blocking searches of the word ‘Ferrari’.
The carmaker declined a request to comment on the incident – but they don’t appear to be slowing the company down - even in this gloomy economy, net profit is up 10 percent this year.
Watch the video for Lisa Yuriko Thomas’ full report
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1/10/2012 11:22:32 a.m.
Still probaly more people dying from huffing in NZ than the rich in Ferraris.Oh wait, its fine for rich to kill themselves, but not anyone else?It doesn't matter if your rich or poor, you should still take some responsibility for your actions. If someone drives excessively fast and has an accident then they need to accept responsibility for it. In the same way, any substance abuser needs to take responsibility for thier substance abuse.
28/09/2012 7:24:41 a.m.
upside down wrote:
Killing off the Elite can't be bad thing.
27/09/2012 5:11:18 p.m.
A Ferrari requires a certain level of driving ability. Hardly suprising what is happening.
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