The new head of Fonterra is Theo Spierings. He's been in the job three days, his predecessor earned $5 million a year, and as head of our biggest company, and the world's largest dairy exporter, he will eventually have a profound impact on the life of this country.
So, who is he?
He's worked in the dairy industry for 25 years, he ran a Dutch dairy giant, his nickname is "the milkman", and he wants you to drink milk.
But here's where things get interesting.
Theo Spierings believes people will drink milk if it's, quote, "available and affordable".
What does that mean in the context of the ongoing debate about what we pay for milk here, and when farmers want maximum returns, and consumers want cheap milk, how does he get that balancing act right?
Watch the video.