By Jono Hutchison
The Football World Cup is the biggest sporting event in the world, and it's certainly earning that title online.
This year's competition has become the most popular event on the internet. So, are we changing the way we watch sport?
One index of traffic to news websites reported a peak of over 12 million visitors a minute during the first day of the World Cup.
That's a new record, beating Barack Obama's election in 2008, when visitors peaked at just under 8.6 million.
Google's most popular searches have also got World Cup fever.
“We actually have three World Cup-related terms in the top 10, which is quite unprecedented. It doesn't even happen around the time of the Olympics,” says Google spokeswoman Annie Baxter.
So, could internet use mean people will stop watching sports on TV?
Technology writer Juha Saarinen disagrees.
“No I don't see that happening, actually, until maybe one day when we've got really fast broadband and stuff, and we don't have to worry about having separate devices,” he says.
“But for now they seem to work as a nice little mix together.”
That seemed to be happening during the recent NBA finals.
During the last game, Twitter had a record-high rate of tweets posted and the TV network screening the games reported its best ratings since 1998.
Mr Saarinen says the internet brings together sports fans from around the world.
“What's really surprising me is the amount of people from developing countries now who are actually online. You can see that in twitter streams, there's lots of people from Africa and South America,” he says.
North Korea also made a leap into "modern" technology this year, screening its first ever live football match on television.
The game ended with the communist nation losing 7-nil to Portugal before the broadcast switched over to factory workers praising "supreme leader" Kim Jong Il - now that's a ratings winner!
3 News