A New Zealand man has been killed by a falling betting shop sign in London.
The unnamed Kiwi man, thought to be in his 20s, was hit on the head by a metal sign which fell from a William Hill betting shop on Camden Road, Camden Town on Monday around 5pm.
The 9m-long sign fell from the shop front onto the pavement striking the pedestrian.
He suffered a cardiac arrest and was treated at the scene before being taken to University College Hospital where he died a short time later, a Scotland Yard spokesman said.
A Ministry of Foreign Affairs and Trade spokesman confirmed the death.
"The ministry is aware a New Zealand has died in an accident in London.
"It is offering consular assistance to the family of the man," he told NZ Newswire.
The family had told the ministry it wanted its privacy respected.
The Daily Mail reported mourners had placed a New Zealand flag and flowers at the scene with hand-written tributes to `Jacko'.
Health and safety officials are investigating the incident.