We've all heard of the baby boom, but what you might not have heard of is the death boom.
The harsh reality is that as baby boomers start to age and retire, there is going to be a corresponding spike in the number of deaths.
The death rate at the moment is around 30,000 people a year, and according to Statistics New Zealand that will rise to about 50,000 by 2051.
When it comes to the funeral industry, the business outlook is well for steady growth.
But according to Winston Churchill scholar Sally Raudon, there's also likely to be change..
John Sellwood took a look at what some of those changes might be.
Watch the video to see his report.