Gay billboard complaint rejected
Thu, 10 Jan 2013 9:37a.m.
By Dan Satherley
A complaint over a billboard depicting the pope blessing a gay marriage has been thrown out.
The advertisement, for electricity retailer Powershop, is accompanied by the slogan, "Same power, different attitude."
Complainant B Pender said the billboard was "offensive to me as a Christian as it features two males exchanging rings as part of a marriage ceremony in the presence of the pope".
"It is attempting to imply that the Catholic Church and the Vatican condone same sex marriage despite no formal communication of said claim."
The Advertising Standards Authority (ASA) said despite multiple complaints about the billboard along the same lines, there was no grounds to proceed.
In its ruling, it noted a previous case where a complaint had been laid against a range of t-shirts featuring "caricatures of popular images, icons or well known figureheads – such as religious leaders – when providing commentary on issues faced by contemporary society", including one that referred to the "Pedo Pope".
"Those images were often presented with a combination of humour, criticism and irony, to make statements about societal issues and/or provoke discussion about contentious issues," the ASA said in a statement.
Posters advertising the t-shirts were said to be "clearly satirising and lampooning only organised religions and their leaders, and are not attacking any group of people".
The same ruling applied to the Powershop billboards said the ASA, which was an example of "the advertiser’s strategy of using irony and humour and in keeping with the advertiser's campaign slogan of 'same power, different attitude'".
There was therefore, according to the ASA, no grounds to proceed.
"It was also never our intention to offend anyone, and we know that marriage equality is frequently debated within the church as well as outside," Powershop chief executive Ari Sargent told website GayNZ.com.
"The choice of the pope as the main character is primarily because he is highly recognisable, particularly in New Zealand."
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18/01/2013 9:42:28 a.m.
James O'Donnell wrote:
Dicit Papa, "Ab illo benedicaris, in cujus honore cremaberis."
11/01/2013 11:46:04 a.m.
@ Kelly, if you live by the rules of the bible then you must also think that we should still have slavery and that rape, incest and the murder of anyone who questions your god are also good? Face it the only people that live by the rules of the bible are terrorists and extremists! If you cherry pick what you think is good out of the bible then you arent actually following it
11/01/2013 11:39:02 a.m.
@ Hamish, well said! people from the past can be forgiven for believing such rubbish and then passing it on to their kids because they had no reliabe way of researching it for themselves, but as fortodays generations there is no excuse for having such ridiculous beliefs, it is sad to see just how gulible people still are. All the information is out there but most believers refuse to look because they are simply scared to do so because they have been taught not to question
11/01/2013 8:46:34 a.m.
@ David, you are right, its amazing that time and time again throughout recent history we have changed laws to go against what it says in the bible in order to improve society, you would think that people would wake up to the fact that the bible is just a old story book. Also @ Kelly, maybe you should do some research in to what your parents have taught you, they didnt have the internet to research wether or not their beliefs were true so didnt really have a choice but to believe, but you do have the internet and can look at all the facts, unfortunately your religion like all the others dont like to deal with facts, thats why you are told not to question gods existance because the people who invented these religions know that as soon as people use their brains the religion will be rejected.
10/01/2013 9:02:48 p.m.
I hate to break it to you Kelly but not everything you get taught is true! And the bible is the last place I would look for a moral guide, it should have been thrown out with slavery when we realised that it was disgusting, funny how people dont seem to care how immoral the bible really is
10/01/2013 3:50:38 p.m.
Kelly Thurston. wrote:
Gay marriage goes against everything have ever been taught and my parents are good parents. This is symbolically satans work, . Jehovahs work is man shall not lay byman. i you live by the commandmens and the values and morals found in the bible, you know hat ay marriage is bad.
10/01/2013 11:40:23 a.m.
Put up a billboard depicting something offensive to Muslims or Islamist and watch the outcry
10/01/2013 11:15:04 a.m.
Would the decision have been they same if the edvertisements had been Satirising and lampooning" islamic/Muslim religions?
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