Gingers see red over ginger beer ad

Email
Print

Gingers see red over ginger beer ad

3News NZ

Campbell Live reporters Kate King and Natasha Utting

Campbell Live reporters Kate King and Natasha Utting

An advertising campaign that tells parents who are cursed enough to have "ginger spawn" that they can trade them in for ginger beer has caused widespread offence.

One parent has taken a complaint to the Human Rights Commission, and the ginger beer company director has received death threats.

But an online poll shows more people find it funny than not.

So when does a campaign designed to shock cross the line into discrimination, and when should we all just lighten up?

Campbell Live sent our two redheaded reporters - Kate King and Natasha Utting to find out.

Watch the video for the full report.

Post a Comment

Before commenting, please take the time to read our moderation guide


(Won't be published)



Comments

7/12/2012 7:45:30 a.m.

Mrs B wrote:

Yet another mean-spirited attack on a minority sector of the population - you wouldn't approve if it was religion, gender, age, race - redheads are teased and derided all their lives and they have no anti-discrimination law to turn to. That female desparately trying to promote her small business expects us to believe she was naive (ginger spawn? who'd be offended by that??) in all this - she was at best thoughtless but more likely deliberating calculating and uncaring about who she hurt with her cheap campaign. Bottom line ...She's aiding and abetting discrimination - on that basis I for one won't be buying her products.

23/10/2012 7:21:20 p.m.

Snikarus wrote:

I am a Ginga and proud of it, I found this campaign hilarious, and would have loved to have tried Hakanoas Ginger Beer. Seriously, where's your sense of humour? The complaint is ludicrous, it is a great advertising campaign. @ JAMES WESTAWAY, thanks for the link :)

23/10/2012 7:12:03 p.m.

the DR wrote:

more pc crap harden the hall up

12/09/2012 6:56:58 p.m.

James Westaway wrote:

Heres Hale and Paces song about the tragedy of being ginger. Hilarious.

www.youtube.com/watch?v=ofCoIWMbbvc

13/08/2012 3:15:42 a.m.

james wrote:

Its wrong to have that ad. Why couldn't you replace the ginger child with a black one or only taking white/blonde/blue eyed children because the product is the best there is. Did that offend you? Its funny, but not right to have as a ad.

9/08/2012 4:44:26 p.m.

Joanna wrote:

Proud to be a ginger, and grinning from ear to ear at this ad campaign. Personally, I'm a little surprised at the advertizing, but I think it's funny. Nobody actually thinks you're going to trade your child for ginger beer, and it's clever marketing. (Sure got your attention!) On the other side of the argument, do know that redheads get picked on a lot for their hair color and the stereotypes of what redheads are like. However, most people get picked on at some point or another for something. Stop making such a big deal out of little things. If you don't like the ad, don't buy the product. BTW, how do I get them so send me some free ginger beer? Yum!

9/08/2012 6:52:15 a.m.

John wrote:

@laura - when did ginger's become a minority group? a country of 300+ M could have 300+ M minorities based on your thought process. I had never heard the word ginger until I watched some stupid south park. I would say lighten up..but damn..any lighter, I'd be able to see thru you.

8/08/2012 9:31:46 p.m.

Dorie wrote:

I think the ad is dumb. I live in the US and our take on red hair is very different than in Europe. We just think it's beautiful.

7/08/2012 8:22:08 p.m.

AJ wrote:

I have 2 ginga's, their yours, where's my dozen........

7/08/2012 12:43:08 p.m.

Kate wrote:

I actually hoped right to the last child (number four) that the wonderful red hair from our family would be passed onto my kids. Their two female cousins have red hair. So beautiful!! My last one is blonde which is pretty the others brunette, but I so wanted a red head! Maybe the lady in the story who owns the ginger beer company always wanted a red haired child for herself!!! And was asking if there was a wonderful red haired child out there who was unwanted so she could have them.