Gucci’s creative Director Frida Giannini has spoken about Gucci’s “beautiful” new environmentally-friend packaging.
The Italian fashion house has decided to reduce its impact on the environment by cutting paper consumption and reducing carbon dioxide omissions. It has redesigned its packaging and created a stylish new shopping bag using only FSC Certified 100 per cent recyclable paper.
"This project proves that you sacrifice nothing creatively when working with environmentally friendly materials," Frida told the Australian edition of Vogue magazine.
"The new packaging is very beautiful and evokes perfectly the combination of Gucci's values and the traditions for which it has become renowned since Guccio Gucci founded the company in Florence nearly 90 years ago.”
The new shopping bags will feature a de-bossed logo with ribbon, and garment bags have been changed from polyester to ribbon.
The label will also replace all its mannequins with a new eco-friendly versions, designed by Frida, and will cut the number of gift boxes sent out to customers.
Frida revealed the environment is an issue taken very seriously at Gucci.
"I believe we have a collective responsibility towards future generations to minimise our impact on the environment," she said.
The initiatives will be introduced in all of Gucci’s 284 stores worldwide this month.
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