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Hairy men upset by razor commercials

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Hairy men upset by razor commercials

3News NZ

Hate that hair? In Brazil, beware.

A self-regulatory council for Brazil's advertising industry is looking into complaints against razor maker Gillette for running body-shaving commercials.

Council spokesman Eduardo Correa says 20 consumers have filed complaints that the campaign "encourages prejudice against hairy men".

The online commercials show beautiful women telling men they should shave their chests to please their girlfriends.

The council's ethical committee is expected to rule on the case in 30 days.

Elaine Moreira is a spokeswoman for Gillette parent company Procter & Gamble. She says the campaign was "an irreverent way to say that women prefer hairless men and that the company never meant to offend consumers".

AP

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Comments

21/02/2013 5:46:00 p.m.

james wrote:

Why shave anyway? Why do woman shave? what, are they ashamed of the natural hairy state of thier bodies? Why don't they just accept they have hairy legs, groin and armpits, thats the way they are and thats the way they are ment to be!
Now, how many woman are offened?
Men don't shave because they accept the way they are! like adults! Just because you have let yourself be conditioned to have low self-esteam (female or not) dosen't mean you need to ridicule others into your childish view of reality!
If others being differen't make you uncomfortable GOOD! get over it and get a life!!

21/02/2013 4:44:44 p.m.

whoops wrote:

If the men dont like it they can grow balls and say no.

21/02/2013 4:10:55 p.m.

Lorri wrote:

Oh for pete's sake, how precious of those men, waah waah, build a bridge and get over it.