Highlanders' jersey plan turns veterans green at the gills

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Sat, 28 May 2011 6:22p.m.

The new jersey could be worn in next week's final home game

The new jersey could be worn in next week's final home game

By Jim Kayes

Far from being green with envy, the proposed new Highlanders jersey has Laurie Mains seeing red.

“It's a betrayal of the unions really, and I think it's a decision that's been made people that aren't Southern rugby men,” he says.

Mains sees no need to change the strip.

“I don't think the rugby community here will be very impressed about it at all. They love Southland, they love Otago and they love North Otago and they want the Highlanders to reflect the three provinces,” he says.

Josh Kronfeld believes the switch to green won't slide with most fans.

“Those colours have been around for quite a few years and a lot of people have worn them proudly and to check that in the mix I think that will upset a few people,” he says.

With ticket sales to tonight's match low, the new jersey could be worn in next week's final home game as a gimmick to boost sales, though the switch is meant to coincide with the move to Dunedin's new stadium next year.

“It's a whole change, it's a whole different look, it means revenue generated but at the same time there's history that's gone with that jersey now and to just throw the colours away completely, to green, I guess there's a lot of shades,” Kronfeld says.

There are, so maybe it’ll use the green of Manawatu or South Africa. Whatever the shade, getting fans to like a green Highlanders side will likely prove difficult.

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Artist's conception of how the jersey may look 
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Comments

02 Jun 2011 04:36p.m.

Jesse wrote:

That looks stupid. thats just not right. the blue was way better

31 May 2011 10:10p.m.

Willis Warwick wrote:

The farmers have a good year when their paddocks are green so - let's hope it's the same for the Highlanders

30 May 2011 08:10p.m.

nigel wrote:

A few years back they tried to change Hawkes Bay "magpie" jerseys too.the people who made this decision are not fit to lead.Probably the sort of people who gave football world cup to Qatar.they are Highlanders-not Canberra.

30 May 2011 07:30p.m.

camden jacobs wrote:

NO WAY!!!!!! as a highlanders fan i say this is extremly sad. we dont want to look like half australian and half south african. SO STICK WITH BLUE, YELLOW, MAROON!!!!!!

30 May 2011 07:30p.m.

Josie wrote:

I'm a Hurricanes fan but this jersey is ugly...Please stick with the Blue...

30 May 2011 07:20p.m.

chris wrote:

Which marketing guru(from auckland no doubt)came up with this re-branding and decided that the highlanders would throw away years of support from the people of North Otago,Otago and Southland!!!,and all with no discussion at all with the fans!!shame on you highlanders management team.
Lets Boycott the green!!!!!!!!

30 May 2011 06:24p.m.

Wills wrote:

Hey come on!! Its terrible but it could be worse. European club Stade Francais have to wear pink.

30 May 2011 03:36p.m.

Laurence Hill wrote:

Sign this online petition lets get as many signatures as possible pass around all your friends this affects not just Otago this change could damage rugby all over the world, support the Iconic Highlanders Blue Gold and Maroon http://www.petitiononline.co.nz/petition/keep-the-highlanders-in-blue-gold-and-maroon/114

30 May 2011 08:42a.m.

Keith wrote:

It's not easy being green sang some MUPPET. Even harder for a Highlanders fan. What MUPPET made this decision?

29 May 2011 06:41p.m.

Adain wrote:

For the first time in many year it seemed the highlanders were finally starting to do something right. Then this. Checked the calendar to make sure not April 1 so that rules out the possibility of a wind up. Sadly only remaining option is absolutey oncompetency by whoever made the decision.