The Virgin Group founder had his legs shaved, put on lipstick and squeezed into a red skirt to honour a bet by serving as an AirAsia flight attendant.
A beauty pageant with a twist broke a Guinness World Record in Auckland on Saturday night.
It will be a beauty pageant like no other. Men will be dressed as women, women will be dressed as men, and they will be attempting to set a world record in the process.
It's time to start dusting off those feather boas.
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