Horror film [REC] 2 is the focus of an unusual new marketing campaign which promises a handsome prize to a creative Kiwi film lover.
Local film promoter Ant Timpson will be giving the film's marketing budget of $5000 to the person who creates the most 'buzz' about the film.
[REC] 2 is a sequel to last year's acclaimed Spanish zombie film [REC], which was popular both at the New Zealand International Film Festival and when it came back for a limited theatrical release.
Click here to watch the trailer for [REC] 2.
Distibutor Vendetta Films approached Mr Timpson about the possibility of [REC] 2 achieving a limited theatrical release with little to no marketing budget.
"Vendetta had a few thousand dollars to release the film, which basically meant a couple of newspaper ads and a tiny radio campaign," explains Mr Timpson.
"With that spend on traditional media, you'd be lucky to even alert the films core fanbase. I suggested we simply giveaway the marketing budget as a prize to whoever creates the most buzz about the films upcoming November 13th release."
The unusual competition runs for four weeks and is open to anybody.
Click here for more information at the [REC] 2 $5K Buzz Challenge website.
[REC] 2, fresh from its world premiere at the Toronto Film Festival, will be released in select New Zealand cinemas on Friday, November 13.
3 News