The Eskimo Pie and Eskimo lollies might not be as offensive to Inuits as a visiting Canadian tourist believes.
A New Zealander of Inuit descent says he is not offended, and neither is his family who are happy to call themselves Eskimos.
Clint Magnus wants his children to honour their heritage. His mother was a full-blooded Inuit and his grandfather was a renowned carver and an Inuit elder. He says he is proud to call himself an Eskimo, even though he has to share the name with popular New Zealand treats.
"It's definitely not offensive in any way that I can see," says Mr Magnus. "I think for someone to come over here and complain about the name of a lolly and an ice block is just being petty."
The sticky issue arose when Canadian tourist Seeka Parsons found the treats insulting to her ancestors. She wants Cadbury Pascall and Tip Top to change the name of the products.
The marshmallow Eskimos are a favourite of Mr Magnus'. The 34-year-old says apart from his family, he has never met another Inuit in New Zealand.
"If I call myself an Inuit, 50 percent of people wouldn't know what an Inuit was, and so I always say Eskimo."
Eskimo became an unfashionable term in the 1970s. It is widely believed to mean "eater of raw flesh", but studies also show it could mean "snow shoe netters."
"At the end of the day it means that we are the people that come from the ice, basically," says Mr Magnus. "That's what people relate it to."
It is not just at the supermarket where consumers may take offence. There is a chilly bin called an 'Esky', an Australian band called Eskimo Joe and in a kayak it is standard procedure to perform an 'Eskimo roll' when you capsize.
As for the Magnus children, they are happy to be Eskimos, even if a Canadian cousin says the name is mismatched.
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