By Tom McRae
The end of the home computer is near after technology giant Microsoft today launched its latest operating system to compete directly with Apple.
Windows 8 features an all-new touchscreen system, described as the biggest step forward for the company in decades.
The stakes for Microsoft are incredibly high as it effectively shuts the door on the home computer.
“Best you start digging a hole in the back yard for your PC because it's gone - it's going to go,” technology commentator Steve Simms says.
The Windows 8 operating system is a dramatic shift towards more mobile devices and can be used on different platforms from different companies, Microsoft chief executive Steve Ballmer says.
“What we've done is actually re-imagined Windows and we've re-imagined essentially the whole PC industry in addition to notebooks and desktops, we introduced the PC as tablet, which I think will be phenomenal.”
And it better be as technology analysts say it's critical to Microsoft’s future.
“This is Microsoft’s big shot, they've got to get it right,” Mr Simms says. “They will get it right over time, but if they don't get it right then I’m afraid we're going to be seeing them in the history books.”
Microsoft were market leaders, but Apple soared after the release of the iPhone, and in 2010 overtook Microsoft in revenue. Last year Apple earned $37 billion more than Microsoft.
The Surface tablet was also released today, in the hope of stemming the tide.
Managing director of Microsoft New Zealand Paul Muckleston says the tablet will be very versatile.
“Apple's obviously done a fabulous job with the iPad, it's a fantastic device for consuming media. We think these devices allow you to consume media but also create work and access a lot of your business applications and all the other things you want to do as well.”
For years Microsoft has been seen by some as out of touch. Now the consumer can decide if it's imitation or innovation.
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