Thu, 17 Sep 2009 5:45p.m.
By David Farrier
It's not only Wanganui struggling with its name. Far North mayor Wayne Brown wants the town of Kaikohe to embrace te reo, from street signs to shop fronts.
The suggestion is causing division, with one Maori leader pointing out that Kaikohe may have its name wrong as well.
Mr Brown is suggesting Kaikohe renames everything from its geriatric hospital to its local rag in te reo Maori.
"I came up with the idea when I was at the opening of a Shell service station there," he says. "It says 'welcome', and I thought why not 'haere mai'?"
"I think the idea is a bold one, great for Maori language promotion and it reflects a progressive-thinking person," says Pania Papa, Maori Language Commission.
Predictably, idea has already caused division. The Kaikohe Business Association says their town is a service town, not some kind of souped-up tourist hotspot.
"I can't see it will be an advantage to anyone to change the names to some Maori name," says Win Stephens. "The bulk of the people have no idea what it means anyway."
On the other hand, local iwi are backing Mr Brown, but Ngapuhi chairman Sonny Tau says Mr Brown needs to begin with the basics.
"The first tying you have to do its get foundation right. The real name for this particular town is Kai Koho Koho, in memory of one of our ancestors."
That's right - Kaikohe could be Wanganui-gate all over again.
3 News