Fri, 18 Sep 2009 8:30a.m.
Lily Allen (Reuters)
Karl Lagerfeld asked Lily Allen to front his latest collection because she is "young, cool and extremely witty".
The creative director of Chanel - who will launch their new Coco Cocoon line in two weeks - asked the outspoken British singer to appear in the advertising campaign because of her lifestyle and sense of humour.
He said: "I love Lily Allen. She looks a lot like Gabrielle Chanel and she is a self-made woman. She is cool, young and extremely witty."
The pair recently posed in front of the cameras with the brand's new luxury range of sportswear bags for a promotional drive.
Karl - who has worked for Chanel since 1983 - was surprised by how "fun" the occasion was.
He explained to Vogue.com: "Photographing her for this advertising campaign was fantastic fun. She is extremely inspiring and is completely taken with the bags - with her typical English reserve."
The Cocoon collection features a range of purses, wallets, toiletry bags and shopping, bowling and trolley bags, clutch evening handbags and keyrings.
Items are based around a black, beige, chocolate, burgundy, taupe, blue, grey, gold and red colour palette.
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