Electronic Arts today announced the beginning of an extensive and exclusive creative collaboration between Katy Perry and The Sims.
The Sims Studio plans to develop multiple games within The Sims franchise featuring special Perry themed in-game content and virtual goods. The new relationship kicks off with a special Collector’s Edition for The Sims 3 Showtime, launching in March 2012.
Perry will be featured in all-new advertising and marketing campaigns for the brand.
"I love how you're able to play out different stories through your Sims characters - giving them different careers and watching them succeed,” said Perry. “It’s cool to see the Sims’ stage performances in The Sims 3 Showtime decked out just like my California Dreams Tour – even my cotton candy video screens are in there! I always like to think of myself as a cartoon, and now I’m a Sim!”
Katy Perry will work closely with The Sims Studio to create accessories, clothing, hairstyles, furniture and props in The Sims games.
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