By 3 News online staff
The Government is taking on the tobacco companies, and if Australia's example is anything to go by, it will be quite a fight.
Cigarette displays in shops are now banned, and the focus has switched to plain packaging.
But that could prompt cigarette companies and tobacco-growing countries to challenge our Government in court.
Prime Minister John Key says the prospect of a legal challenge can’t be ruled out, but it’s not an issue at this stage.
“It’s really a step ahead of where the Government is at the moment,” he says.
“We’re going through a consultation process – there’ll be a six month period where we have this consultation document out, we raise the issue, the implications of it, people have the chance to put in submissions”.
Mr Key says it is in the interest of the country to be smoke-free, despite any loss in tax revenue as a result.
“One thing you’ll hear from smokers is that they pay a lot of tax – that’s absolutely true and that tax has been increasing,” he says.
“On the other side the health costs for them are significant but that’s really sort of all in the wash, in a way. What I’m much more concerned about is the loss for their families.”
Mr Key says that without having specific advice from Crown Law, he believes the Government can legislate anti-smoking measures without being blocked by tobacco companies.
“In the end, New Zealand could legislate to say ‘you can’t have cigarette sales in New Zealand’ – that’s the ultimate step to banning [tobacco products],” he says.
“I just don’t think that would necessarily work well – I mean we ban things like drugs and have enough problems keeping them from being used.”
Watch the video for the full interview with John Key and Firstline’s Rachel Smalley.
3 News