Reality TV star Kim Kardashian has announced her intention to reneg on an exclusive distribution deal with Sephora.
The skincare retailer is behind her top selling fragrance Kim Kardashian by Kim Kardashian.
A spokesperson for Kardashian today confirmed her plans to go back on a distribution deal with Sephora, instead signing with other stores including Target and Macy’s.
Kardashian is looking to release a second fragrance in February 2011.
Sephora is threatening to drop the perfume altogether, according to FashionWATCH.
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