New Zealand company The Formary said Starbucks will use a fabric it has designed to cover seating in its coffee shops.
The fabric called "WoJo" blends New Zealand Laneve wool with fibre from Starbucks' recycled jute coffee sacks. The fabric is 70 percent wool and 30 percent jute fibre.
The fabric will initially be used in Starbucks coffee houses in the United Kingdom and in other markets in the Europe, Middle East and African regions. It will be featured at Starbucks' flagship Conduit Street property in London's West End during UK Wool Week this week.
Heritage chair upholstered in WoJo (Photo: Courtesy of Starbucks)
"We have been working with Starbucks for 18 months now to create WoJo, and are partnering with them on a number of other recycling initiatives. What WoJo proves is that when businesses are willing to innovate and make a sustained commitment to their environmental mission they can make a real difference," said The Formary co-founder Bernadette Casey.
Starbucks and The Formary together received the Sustainable Product Innovation award as part of UK Wool Week.
Awards were also made to The Formary, Wools of New Zealand, and Dell'Orco & Villani of Italy for partnership in sustainable product development, and United Kingdom weavers Camira for Technical Excellence in Manufacturing.
The fabric was conceptualised by The Formary, and has been brought to life for Starbucks in collaboration with United Kingdom weavers and Wools of New Zealand.
Founders of The Formary, Sally Shanks and Bernadette Casey (Photo: Dixson McCarthy Photographers)