Kiwis still dining out but less frequently
Wed, 01 Aug 2012 12:35p.m.
More than half New Zealand's adult population still dines out at least once a month despite hard times, according to a survey.
The third annual American Express dining survey found 93 percent of New Zealanders still enjoy dining out, but 30 percent are eating out less frequently and a further 12 percent are eating at less expensive places.
While 56 percent dine out at least once a month, the number who dine out once a week has dropped by 10 percent compared to April 2011.
"Restaurant operators need to continue to be creative, nimble and respond to the market for them to entice customers and maintain good health despite challenging market conditions," Restaurant Association of New Zealand chief executive Marisa Bidois said.
UMR Research conducted the online survey of 1000 New Zealand adults from May 25 to June 3.
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