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Letter about dangers of P has 'positive impact'

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After telling readers lots of Kiwis could not get enough of P, it invited readers to log onto a P-Free NZ website (file pic)

After telling readers lots of Kiwis could not get enough of P, it invited readers to log onto a P-Free NZ website (file pic)

Thu, 31 Dec 2009 8:34a.m.

The advertising man who told people to try the methamphetamine drug P said the stunt was a huge success but "backfired" on a few people.

Marco Marinkovich, executive director of agency CreativeBank, sent hundreds of letters urging people to try methamphetamine. With the letter was a back of rock salt. It was part of a campaign to try to educate people about the dangers of P.

Mr Marinkovich said it was designed to shock people into action and while it backfired on seven or eight, it had a "huge positive impact on the rest," the New Zealand Herald reported today.

He said he wanted to shock people into thinking "`What the hell is this'"?

"I was emailed by a number of clients saying 'Thanks very much I will raise it with my kids over Christmas' and stuff like that."

About 25 companies had asked how they could help.

"Nobody knows how to deal with it. Nobody knows the right education and what to do."

One recipient said he was "disgusted" at the stunt and said he would no longer work with CreativeBank.

After telling readers lots of Kiwis could not get enough of P, it invited readers to log onto a P-Free NZ website.

The site said it was easy to see why P was addictive and caused so much violence and crime. For many kids, the drug would see they got the wrong kind of 'Christmas bash'.

NZPA

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Comments [3]

urban druid
23 Jan 2010 7:05p.m.

Hi Richard, for most, drugs are the "salt and pepper of life", and for others they are "the main meal".
Others go to church to alter their consciousness, and many do both:)

Richard
31 Dec 2009 11:03a.m.

As the culture of the western world gets more corrupt , the mental stability of the people becomes less and less."No peace for the wicked".Illegal drugs,alcohol and other stimulants are just attempts to substitute our lack of assurance caused by our lack of faith in biblical truths.

S. McIntyre
31 Dec 2009 9:02a.m.

Statistically, 'P' is less of a social problem than alcohol. If we really want to curb drug-related violence and reduce the "xmas bash", then go hard against booze instead.

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