Dutch model Lara Stone - who is known for her gap-toothed smile and curvy frame - has been snapped up by the French design house who were keen to move away from the ultra-skinny look they usually go for.
Speaking of the 25-year-old beauty, Louis Vuitton's communications director Antoine Arnault told WWD: "After two seasons with such a huge star as Madonna, Marc Jacobs, the artistic director, decided to take a breather and work with a model - and not just any model. It's the choice of a new supermodel."
Marc claimed Madonna had been replaced for the new Spring 2010 collection because he was after a completely different "New Age Traveller" look which is much softer to the image the 'Celebration' singer had created.
The designer also welcomed a seductive 70s feel to the new line and said he thought it was more aesthetically pleasing, as well as comforting.
He said: "The collection loosely took its cues from the idea of the New Age traveller; we decided to create a green, outdoorsy set that would evoke a spirit of peace and love.
"To model the clothes, we wanted a modern, iconic, sexy beauty... it had to be Lara Stone."
Madonna, 51, will now star in Dolce and Gabbana's Spring 2010 campaign.
BANG Showbiz