Wed, 04 Nov 2009 11:29a.m.
Not content with her own beachwear range, model and actress Elizabeth Hurley has created her own organic healthy snacks to help you fit into the bikini too.
The former actress and face of Estee Lauder was at Harrods in London on Tuesday to launch her new range of health foods.
Having moved to the English countryside and set up a farm in Gloucestershire last year, the mother of one, who is married to business man Arun Nayar, said she wanted to try an alternative to conventional farming:
"I realised that I wanted to do more than just normal farming, by which I mean sheep, pork, cows, wheat, oats, we were doing that anyway and selling locally at farmers markets but I realised that I wanted to do something that had a wider appeal. So we put these bars into development and the beef jerky, and this is it. Today's the day of reckoning where everyone's going to taste them and hopefully, hopefully say they like them."
With some ingredients sourced from Hurley's own 400 acre organic farm, the low calorie snack range, includes oat bars, beef jerky and fruit bars for people on the go.
"The idea behind these snacks is that you have something in your bag or in your desk drawer to eat when you're on the run in between meals, and it wasn't going to be too healthy, but it was going to be hopefully really delicious. So we've got oat bars, everything is under a hundred calories, " Hurley told the Associated Press at the launch.
The snacks come in portion sizes, as Hurley herself admits, even she needs help controlling portions:
"...It's really difficult, especially if you're not very self disciplined, and I'm not very self disciplined. I can't have one biscuit, and if I have a slice of toast, I'm going to make another two slices of toast. If I have peanut butter, forget about it. To me, I like being given something which is pre packaged in a portion, so it's like a portion controlled healthy snack and then I'm pretty good with that if it's been given to me."
Hurley also took the opportunity to comment on her close friend Elton John who is currently in hospital with e coli. The model said the singer was 'fine' and "very grateful for everyone's concern."
APTN