Marmite shortage looms
Mon, 19 Mar 2012 8:38a.m.
The spread has been out of production since Sanitarium was forced to close its Christchurch production plant in November after an earthquake-damaged tower block put staff safety at risk.
The Christchurch plant supplies all the Marmite for Australasia.
The last remaining stocks have been sent to supermarket distribution centres, and when those are gone, there'll be no more Marmite until at least July, when operations at the Christchurch plant are expected to resume.
Sanitarium general manager Pierre van Heerden is urging customers not to panic-buy the spread, to try and minimise the shortage.
"What we're doing is asking consumers to use their Marmite sparingly at this stage," Mr van Heerden says.
He's suggesting consumers use Marmite on hot toast, instead of bread, because it spreads thinner and goes further.
"We will be back with Marmite, we will be manufacturing Marmite in New Zealand, and it will be the same product, so there's no need to panic or freak out that Marmite isn't going to be available in the longer term. This is a short-term hiccup because of the earthquakes," he said.
Mr van Heerden is confident the shortage won't push desperate customers to buy rival spread, Kraft's Vegemite.
"Our experience has been that if you eat Marmite, you don't eat the other spreads and you really love the Marmite that you've grown up with.
"We anticipate that our consumers will be patient, this is something that is beyond our control and I can just assure everyone that we're doing everything possible to get Marmite's production back up."
Sanitarium is still deconstructing the damaged manufacturing tower before work takes place to ensure the Christchurch plant is safe.
Mr van Heerden says the company has the assistance of Christchurch City Council to ensure no red tape holds up Marmite's return.
Post a Comment
Before commenting, please take the time to read our moderation guide
(Won't be published)
21/03/2012 6:51:17 p.m.
Why are people in New Zealand going mad and paying hundreds of $$ for Marmite on TradeMe? Some people are even trading used jars, surely this has to be madness and unhealthy. It should be broadcast that it WILL be back on the shelves!
19/03/2012 6:26:48 p.m.
I think i bought the last jars in Brisbane a month ago. Only problem is they are the little jars, hopefully 7 jars will last.
19/03/2012 6:23:22 p.m.
David Browett wrote:
We could always go out and buy the original marmite spread, it's in the supermarket (called `Our Mate'here).Try it, you wont go back after.
19/03/2012 6:17:38 p.m.
Or you could just buy the original (and better) real Marmite from the places that stock it. Although it has to be called something different here. http://en.wikipedia.org/wiki/Marmite
19/03/2012 11:07:56 a.m.
Excellent marketing ploy excellent scare people to go out and buy extra jars.
19/03/2012 10:10:56 a.m.
I use more marmite on toast than I do bread. I just hope the price doesn't go up because of this!
19/03/2012 10:10:52 a.m.
19/03/2012 10:05:25 a.m.
what happened to the factory in ch. ch. ?
More than 50 New Zealanders die of asthma every year – about...
A spokesperson has confirmed today tourists will be able to ...
A visiting researcher says New Zealand needs to do more to h...
Cadbury is changing the shape and the size of its Dairy Milk...
A 15-year-old school student has developed a new test that c...
Copyright © 2013 MediaWorks TV. All Rights Reserved.