Meet Matt Bowden, the man behind Kronic, the synthetic cannabis now on sale in New Zealand dairies. How does he do it, how much money does he make out of it, and why can’t he be stopped?
He used to be called the Godfather of the legal highs industry. That was 10 years ago, when he introduced New Zealand to BZP, a party pill.
But after a cluster of competitors squeezing his business, a Government decision to ban BZP, and the suicide of a close friend and fellow party pill entrepreneur, Bowden bowed out of the party pill business. Until now.
Once again New Zealand is in the grips of a debate over a legal high, this time it is a synthetic cannabis brand, Kronic – and once again, Matt Bowden is the public face of the new drugs.
60 Minutes reporter Kim Chisnall talks to the man himself and discovers there is more to him than you might imagine. He’s an ex-addict turned dealer who paints himself as a sensible advocate for drug control. He’s a rich and flamboyant socialite who loves to dress up and play the rock star, yet Government scientists appear to take his advice on law reform.